Browsing by Author "Dr. Muslima Zahan"

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    A Sustainable E-Waste Management Model for Emerging Economies and Developing Countries -
    (North South University, 2018-12) Hafiza Sultana; Dr. Muslima Zahan; Habiba J. Shirin; Mohammad Mahboob Rahman
    This empirical study aims to develop an efficient e-waste management model for emerging economies and developing countries. To propose the same, first, the critical factors for sustainable e-waste management have been identified from both suppliers and consumers, with a combination of judgement and convenient sampling. The model has been proposed through qualitative analysis taking into account the strengths, weaknesses, opportunities, and threats of the informal scenario of e-waste handling, that is predominant in these nations. The research indicates the economic, social, and environmental benefits of the model, and, thus, offers valuable academic insights necessary to understand the e-waste solutions in the background of developing countries like Bangladesh. It can also assist the public and private organizations to realize the critical factors and their roles required to create a sustainable e-waste management framework.
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    Political Business Strategies: The Case of Bangladesh
    (North South University, 2021-06) Dr. Muslima Zahan; Abdul Hannan Chowdhury
    Political business is termed as the businesses developed by or develop politician. Business owners want political support for achieving higher profitability with power exercise and incumbent politician (Members of Parliament) want huge amount of money backed by big entrepreneur. This study explores that political business strategy in Bangladesh is focused on profit maximization (54%); sustainable growth (11%), diversification (11%) and power exercise (9%). Likewise, the political strategy of businessmen-politician is on social welfare (57%), self-actualization (19%), power gain (13%) and economic gain (8%). This project also reveals their preferred business sectors as Apparel (24%), Banking & Insurance (18%), Real estate 15% and Media & Communication 12%. Likewise, their preferred wealth are Bond, LC & Share (38%), Cash (30%), Deposits in Banks & Financial Institutions (23%), and Gold and Jewelries 6%. This strategic investigation develops a diamond model on this political business strategy including wealth and sectors.
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    Sustainable 7Ps for Supermarkets in Bangladesh
    (North South University, 2018-12) Dr. Muslima Zahan; Dr. Frank Henry Wade; Mohammad Mahboob Rahman
    Green marketing mix or sustainable 7Ps is the cutting edge issue. To keep up with the changing needs of consumers and changing climate as well as business environment, companies need to adopt green marketing practices. Thus this study finds out whether supermarkets of Bangladesh are adopting green marketing mix. The study found that 90% of consumers are aware about green products (or organic; product that do not harm the environment) and want to purchase these products from a trusted source like supermarkets. Survey results show that 65% consumers expect the green products should also be at competitive prices. Product placement such as shelf display, point of sale advertising, employee training, green product promotion and packaging, improvement of physical environment and selling processes are demanded by the respondents of this study. Supermarkets in Bangladesh hardly try to achieve competitive advantage through Green Marketing Mix. Though they can meet consumer expectations and be more profitable through. So, it is time for supermarkets to act green as well.