Browsing by Author "Mohammad Baktiar Rana"

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    Antecedents of Customer Satisfaction Towards Shopping Malls: From the Perspective of Less Developed Countries
    (North South University, 2017-12) Mahafuz Mannan; Riasat Muhammad Amir; Ehfaz Nowman; Mohammad Baktiar Rana; Mohammad Mahboob Rahman
    The purpose of this study is to identify and develop measurement scales for antecedents of customer satisfaction towards shopping mall for less developed countries taking Bangladesh as a unit of analysis. This study also established three important outcomes of customer satisfaction - patronage intentions, word of mouth and trust - in that respect to strengthening existing literature on these relationships. The antecedents and items of their corresponding constructs were identified with the help of an expert panel and extensive literature review. The proposed model was tested using PLS-SEM with a sample size of 400 respondents collect from eight shopping malls around Dhaka city, Bangladesh. Identified antecedents of customer satisfaction towards shopping malls are convenience, atmosphere, security, food facilities and shop variety, and they were found to have significant positive effects customer satisfaction. Customer satisfaction was found to have significant positive effects on patronage intentions, word of mouth and trust. This research aims to contribute to the scarcity of research regarding shopping malls in perspective of less developed countries. The developed scales of antecedents of customer satisfaction were formative, which regards to shopping malls is a pioneer.
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    Open Access
    Purchase Intention of Organic Food in Bangladesh: Role of Gender, Affordability and Health Consciousness
    (North South University, 2016-12) Sheikh Mohammed Rafiul Huque; Mohammad Baktiar Rana; Mohammad Mahboob Rahman
    Food adulteration is a very common practice among channel members in Bangladesh. The new market segment, which is urban consumers, is searching for healthy and safer sources of food and they could believe that organic foods are a solution to it. This study emphasizes on role of gender, affordability and health consciousness as driving forces in determining organic food buying intention. The hypothesized model of the study was tested employing partial least square method (PLS-SEM) using SMART-PLS software on collected samples from urban consumers in Dhaka city. The study found that health consciousness, affordability and gender all together explains 84.90 percent of the variance in buying intention. Health consciousness, affordability and gender constructs separately have a direct and significant impact on buying intentions too. Moreover, health consciousness mediates the relationship between gender and buying intention. Outer model loading found that consumers’ prefer organic food due to the chemical and pesticide free criterion and affordability negatively affects the buying intention. The study stresses that the organic marketers need to address these issues while developing promotional campaigns and setting the price of organic food. The study suggests that the value chain mechanism will be improved after the organic producers in Bangladesh adopt the participatory guarantee system.