Browsing by Author "Rashedul Hasan"

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    Open Access
    Dynamics of Customers' Online Medicine Purchase Intention
    (North South University, 2021-12) Sumaiya Farhana Sumi; Mohammed Abdul Mumin Evan; Rashedul Hasan; Md Afnan Hussain; Muhammad Sabbir Rahman; Helal Ahammad
    The outbreak of COVID-19 and the availability of online buying sites encouraged people to order products staying from home. It has been observed that people even buy their medicine online by uploading their prescriptions. Despite the importance of online medicine purchase, scant attention is given to investigate the factors motivating customers to use such advancement. As a result, drawing on the technology acceptance model (TAM) and other contemporary literature directions, the study identifies four factors that might influence customers' online medicine purchase intention. Consequently, data were collected from 160 respondents for empirical investigation. Using PLS-SEM, the data analysis reveals that perceived usefulness, ease of use, and security issues play a vital role while customers intend to order medicine through online platforms. The factor of website layout design does not produce any significant effect. The study contributes by extending TAM theory and addressing the gap by advancing the business and management information system literature in the aspect of online medicine purchase intention. Practically managers of firms will likely be able to engage more customers in online platforms advancing such factors. The study of online medicine purchase intention is novel during the COVID-19 pandemic in a specific country context.
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    Open Access
    Factors Influencing the Usage of 30 Mobile Services: An Empirical Study on Bangladeshi Young Citizens
    (North South University, 2017-12) Md. Afnan Hossain; Rashedul Hasan; Md. Golam Kibria; Md. Fahami Ahsan Mazmum; Mohammad Mahboob Rahman
    The purpose of this research is to explain the critical factors that are influencing the usage of 3G mobile services among the young citizens of Bangladesh. This study applied cross-sectional research design where the researchers used survey questionnaires for data collection. A total of 200 responses were collected from students of Bangladesh higher learning institutions. The data was analyzed through exploratory factor analysis (EM) and regression. The results indicated two constructs (perceived usefulness and perceived ease of use) of technology acceptance model (TAM) along with personal innovativeness have positive and significant effect whereas perceived price has a negative impact and image factors failed to prove any significance on 3G mobile service usage intentions of young citizens. The repercussion originated from this study will help the policymakers of the mobile service operators to provide better service and to make this young consumer group more satisfied.