Browsing by Author "Mahmud Habib Zaman"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Open Access
    Constructing Perceived Intention to Use Smart Phones at Bottom of the Pyramid (BOP) Market
    (North South University, 2017-12) Mahmud Habib Zaman; Zarjina Tarana Khalil; Muhammad Sabbir Rahman; Sheikh Morshed Jahan; Mohammad Mahboob Rahman
    This research investigates the factors contributing to the perceived intention to use smart phones by customers at the Bottom of the pyramid (BOP) market. Although proliferation literature exists on mobile adoption, studies centered at the BOP market are limited. The scales i f this study were adapted from previous research, namely, Technology Acceptance model (TAM). To identifr and prioritize factors affecting perceived intention to use smart phones, a sample size of 100 respondents 09-om the BOP segment) participated in this study; exploratory factor analysis (EM) was later conducted. The results of this study confirms that BOP consumers' intention(s) to use smart phones is positive and significantly associated with attitude to use smart phones. The Findings of this study may contribute to phone manufacturers and other indusby players (i.e. Telecom Companies) to devise strategies (i.e. communication) and target this potentially vast, yet untapped market.
  • Thumbnail Image
    Item
    Open Access
    Constructing tacit knowledge sharing Behaviour among the Non-academic Member of Institutions Higher Learning
    (North South University, 2016-12) Muhammad Sabbir Rahman; Hasliza Hassan; Nazrul Islam; Mahmud Habib Zaman; Mohammad Mahboob Rahman
    The purpose of this research is to explain the critical success factors of tacit knowledge sharing behavior among the non-academic staff of higher learning institutions. This research applied cross-sectional research design where the researchers used survey questionnaires for data collection. The data analysis used 150 non-academic staff of Malaysian higher learning institutions. This research applied confirmatory factor analysis (CFA) to assess the measurement model. The result from CFA analysis shows four-factor model supported the data which proved all the fit indices suggested by the previous researchers. The four-factor model was comprised of the underlying factors: 1) Big-Five personality traits 2) Motivation, 3) Self-efficacy, and 4) Mutual trust. The implication emanating from this study is that the higher learning institutions require those factors to facilitate the tacit knowledge sharing behavior among the non-academic staff of higher learning institutions.
  • Thumbnail Image
    Item
    Open Access
    Examining Students' Adoption and Usage Behavior in line with UTAUT constructs: Evidence from the tertiary level education in Bangladesh
    (North South University, 2018-06) Md. Khaled Amin; Mahmud Habib Zaman; Afrina Amin; Mohammad Mahboob Rahman
    The study aims to apply the Unified Theory of Acceptance and Use of Technology (UTAUD model to understand both adoption and usage behavior of various Information and Communication Technologies (ICTs) enabled products and services among the students of Higher Education Institutions (HEls) in Bangladesh. The study was carried out at the tertiary level education institute, consisting of 210 respondents drawn from three departments (Le., science, business and engineering) of a leading private university in Bangladesh. The model confirmed a good fit with the data, and explained 47% of the variance for Behavioral Intention (BI) and 35% for Usage Behavior (UB). Results of the study confirmed the significant direct effect of the variables, i.e., Performance Expectancy (PE), Effort Expectancy (EE) and Social Influence (SI) on Behavioral Intention (BI) to use ICTs at the tertiary level education. The study's findings may contribute to both academia and policy makers to devise program to understand and enhance various Information and Communication Technologies (IC7k) based platforms in higher educational institutions (HEIs) of Bangladesh.