Browsing by Author "Muhammad Sabbir Rahman"

Now showing 1 - 4 of 4
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    Open Access
    Constructing Perceived Intention to Use Smart Phones at Bottom of the Pyramid (BOP) Market
    (North South University, 2017-12) Mahmud Habib Zaman; Zarjina Tarana Khalil; Muhammad Sabbir Rahman; Sheikh Morshed Jahan; Mohammad Mahboob Rahman
    This research investigates the factors contributing to the perceived intention to use smart phones by customers at the Bottom of the pyramid (BOP) market. Although proliferation literature exists on mobile adoption, studies centered at the BOP market are limited. The scales i f this study were adapted from previous research, namely, Technology Acceptance model (TAM). To identifr and prioritize factors affecting perceived intention to use smart phones, a sample size of 100 respondents 09-om the BOP segment) participated in this study; exploratory factor analysis (EM) was later conducted. The results of this study confirms that BOP consumers' intention(s) to use smart phones is positive and significantly associated with attitude to use smart phones. The Findings of this study may contribute to phone manufacturers and other indusby players (i.e. Telecom Companies) to devise strategies (i.e. communication) and target this potentially vast, yet untapped market.
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    Constructing tacit knowledge sharing Behaviour among the Non-academic Member of Institutions Higher Learning
    (North South University, 2016-12) Muhammad Sabbir Rahman; Hasliza Hassan; Nazrul Islam; Mahmud Habib Zaman; Mohammad Mahboob Rahman
    The purpose of this research is to explain the critical success factors of tacit knowledge sharing behavior among the non-academic staff of higher learning institutions. This research applied cross-sectional research design where the researchers used survey questionnaires for data collection. The data analysis used 150 non-academic staff of Malaysian higher learning institutions. This research applied confirmatory factor analysis (CFA) to assess the measurement model. The result from CFA analysis shows four-factor model supported the data which proved all the fit indices suggested by the previous researchers. The four-factor model was comprised of the underlying factors: 1) Big-Five personality traits 2) Motivation, 3) Self-efficacy, and 4) Mutual trust. The implication emanating from this study is that the higher learning institutions require those factors to facilitate the tacit knowledge sharing behavior among the non-academic staff of higher learning institutions.
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    Dynamics of Customers' Online Medicine Purchase Intention
    (North South University, 2021-12) Sumaiya Farhana Sumi; Mohammed Abdul Mumin Evan; Rashedul Hasan; Md Afnan Hussain; Muhammad Sabbir Rahman; Helal Ahammad
    The outbreak of COVID-19 and the availability of online buying sites encouraged people to order products staying from home. It has been observed that people even buy their medicine online by uploading their prescriptions. Despite the importance of online medicine purchase, scant attention is given to investigate the factors motivating customers to use such advancement. As a result, drawing on the technology acceptance model (TAM) and other contemporary literature directions, the study identifies four factors that might influence customers' online medicine purchase intention. Consequently, data were collected from 160 respondents for empirical investigation. Using PLS-SEM, the data analysis reveals that perceived usefulness, ease of use, and security issues play a vital role while customers intend to order medicine through online platforms. The factor of website layout design does not produce any significant effect. The study contributes by extending TAM theory and addressing the gap by advancing the business and management information system literature in the aspect of online medicine purchase intention. Practically managers of firms will likely be able to engage more customers in online platforms advancing such factors. The study of online medicine purchase intention is novel during the COVID-19 pandemic in a specific country context.
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    Structuring Tourists’ Intention on Local Food Purchase: Testing Mediating Effect of Satisfaction
    (North South University, 2016-06) Muhammad Sabbir Rahman; Mehdi Hussain; Md. Aftab Anwar; Mohammad Mahboob Rahman
    This study aims to examine the factors influencing the tourists’ purchase intention of local food by testing the mediating effect of satisfaction. The research employed a self-administered questionnaire of 250 foreign tourists from the major cities in Malaysia. The resulting data were analysed with confirmatory factor analysis (CFA) and structural equation modeling (SEM) techniques. The result of the data analysis revealed that the mediation effect of tourists' satisfaction plays a partial mediation role in between service quality and purchase intention of the local foods. Interestingly, all the direct relationships were also accepted. The results from this study can be used for looking in-depth nature of service quality, customer satisfaction and their purchase intention under the perspective on food tourism. Thus, the findings of this research may assist the ministry of tourism, higher education scholar and professional bodies to understand in details about the issues of service quality and customer satisfaction under the context of tourists’ purchase intention of local foods.