Examining Students' Adoption and Usage Behavior in line with UTAUT constructs: Evidence from the tertiary level education in Bangladesh

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creativework.keywordsBehavioral Intention, Information and communication technology (ICT), E-learning
dc.contributor.authorMd. Khaled Amin
dc.contributor.authorMahmud Habib Zaman
dc.contributor.authorAfrina Amin
dc.contributor.editorMohammad Mahboob Rahman
dc.date.accessioned2024-01-23
dc.date.accessioned2024-01-23T05:22:54Z
dc.date.available2024-01-23T05:22:54Z
dc.date.issued2018-06
dc.description.abstractThe study aims to apply the Unified Theory of Acceptance and Use of Technology (UTAUD model to understand both adoption and usage behavior of various Information and Communication Technologies (ICTs) enabled products and services among the students of Higher Education Institutions (HEls) in Bangladesh. The study was carried out at the tertiary level education institute, consisting of 210 respondents drawn from three departments (Le., science, business and engineering) of a leading private university in Bangladesh. The model confirmed a good fit with the data, and explained 47% of the variance for Behavioral Intention (BI) and 35% for Usage Behavior (UB). Results of the study confirmed the significant direct effect of the variables, i.e., Performance Expectancy (PE), Effort Expectancy (EE) and Social Influence (SI) on Behavioral Intention (BI) to use ICTs at the tertiary level education. The study's findings may contribute to both academia and policy makers to devise program to understand and enhance various Information and Communication Technologies (IC7k) based platforms in higher educational institutions (HEIs) of Bangladesh.
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/390
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleExamining Students' Adoption and Usage Behavior in line with UTAUT constructs: Evidence from the tertiary level education in Bangladesh
dc.typeArticle
oaire.citation.endPage35
oaire.citation.issue2
oaire.citation.startPage22
oaire.citation.titleNorth South Business Review
oaire.citation.volume08
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