Keeping Your Friends Close and Your Enemies Closer:Investigating Firm Incentives to Participate in Strategic CoCSR
Date
2016-06
Student ID
Research Supervisor
Editor
Journal Title
North South Business Review
Volume
06
Issue
2
Journal Title
Journal ISSN
Volume Title
Abstract
We investigate firm incentives for engaging in collaborative corporate social responsibility (CoCSR) tasks. Our investigation continues in the vein of earlier theoretical research that established the branding role of strategic CSR. We first consider the case of strategic partners collaborating on CSR tasks. We demonstrate that CoCSR will not always be sustainable as it will be subject to free-riding. We then consider the case of competing firms collaborating on CSR tasks. We demonstrate that firms will be more likely to engage in CoCSR with their closest competitors than with indirect competitors or even firms selling complementary goods
Description
Keywords
Citation
Department Name
Publisher
North South University