IMPACT OF TECHNOLOGICAL AND SERVICE INNOVATIONS IN BANKS: A META ANALYSIS
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2022-12
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IMPACT OF TECHNOLOGICAL AND SERVICE INNOVATIONS IN BANKS: A META ANALYSIS
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Abstract
With market rivalry on the rise, many banks are striving to obtain a competitive advantage through various types of innovation. Existing research, however, has not reached consistent results on the relationship between innovation and bank performance. As a result, the goal of this work is to give a quantitative analysis of the innovationperformance link based on existing research findings. A total of 24 peer-reviewed publications were reviewed and analyzed using a random effects model, a statistical technique well-suited for meta-analytic analysis, to examine the relationship between innovation and bank performance. The analysis also explored the impacts of different subgroups, focusing on both technological and service innovations. The result found that there is a significant positive association between overall innovation and different kinds of bank performance, such as profitability, income, Return on Asset (ROA), and customer satisfaction. Notably, technological innovation emerges as a key driver of bank performance, demonstrating a considerable positive impact across these performance metrics. Furthermore, specific technological innovations such as mobile banking and agent banking also show considerable positive effects on performance. Moreover, some other innovation such as product, service, has a considerable positive impact on bank performance. On the contrary, telephone banking, internet banking, Electronic Fund Transfer (EFT), etc., didn‘t have a significant effect on bank performance. Overall, the findings underscore the critical importance of technological innovation, particularly data or AI-driven analytics, in enhancing the customer satisfaction of banks, suggesting that banks should prioritize these advancements to achieve a greater competitive advantage.
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North South University