North South University Journals

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North South University (NSU) News Archives is a comprehensive collection of news stories, press releases, editorials and other media coverage that documents the history and achievements of the university. NSU is one of the leading private universities in Bangladesh, and its News Archives contain a wealth of information on the institution's growth and development over the years. The Archives cover a broad range of topics, including academic achievements, research initiatives, community outreach, and notable events and milestones. The News Archives provide a valuable resource for students, faculty, alumni, and researchers who wish to learn more about NSU's history and its impact on Bangladesh's academic and social landscape.

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Open Access
A feasibility study of online classes in Bangladesh to counteract potential study gaps caused by COVID -19 related lockdowns
(North South University, 2021-06) Shafia Shama; Javed Ikbal; Abdul Hannan Chowdhury
Due to the COVID-19-related lockdowns, university students in Bangladesh are at risk of losing months or entire semesters. Online learning can be a potential solution to this problem. Such online learning requires facilities and infrastructure at the universities, a robust data infrastructure at the national level, and adequate computing devices and sufficient and affordable data services for the students. This study is one of the first in Bangladesh that attempts to gauge the need and readiness of various stakeholders to implement successful online education. This paper reveals that universities may not be ready for online education and that a digital divide exists that may online education inaccessible to a significant number of students.
Open Access
Acceptance of Video Streaming Services in Bangladesh: An Empirical Study
(North South University, 2020-12) Faiz Ibne Hossain; Shafquat Rafiul Alam; Mahtab Muntazeri; Abdul Hannan Chowdhury
Streaming video content, using the internet, has been a booming industry globally, and its reach has extended to the Bangladeshi market as well. Previous studies show that online entertainment media piracy has been a significant thing in the local market, but the same cannot be said about the streaming platform. Thus, in order to get an insight into the usage of such services, the paper will choose to explore the acceptability and adoption of streaming services through the Technology Acceptance Model (TAM). Further, to better understand streaming service use, the current study examines the relationship between all the factors of TAM through Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM).
Open Access
Constructing and Validating Scale of Consumer Switching Behavior
(North South University, 2020-12) Farhana Habib Zinnia; Abdel Mubdiu Ibne Mokter; Mohammad Tayeenul Hoque; Kifayat Nahiyan Rafi; Abdul Hannan Chowdhury
This research aims to validate the scale of consumer switching behavior in regards to service industries (e.g. restaurants, banks and telecommunication).The researchers tested the data from the survey of the consumers of different service industries in Bangladesh and also applied exploratory factor analysis that measured the KMO value, communalities value, Eigenvalue, and the rotated component matrix values to justify the number of items under each construct to be retained. Thelimited sample size and focus in only service sector may affect the development of scale. The scale can be developed for other sectors too. Managers of service sector can use this scale to understand consumers switching behavior and take marketing strategies to improve their service quality accordingly.
Open Access
Detecting Earning Manipulation in a Developing Economy: An Empirical Study Using Beneish M-score Model
(North South University, 2021-06) Ms. Shirin Sharmin; Mr. Ashraful Arefin; Dr. Mohammad Arman; Abdul Hannan Chowdhury
Manipulation of financial statements entails the intentional and often ill-motivated manoeuvring of financial records towards a pre-determined target. In such cases, motivations include achieving budgetary targets and rewarding senior managers with generous rewards – a classic instance of conflict of interests. Such manipulations have lately become increasingly frequent and severe in Bangladesh. In this back drop, the concerned board of directors is looking for improved surveillance techniques to better prevent and/or, detect and investigate possible financial frauds. In their quest for proactive approach against manipulation of financial statements, the board of directors look for warning signs and the present empirical study provides a profile of a company that is likely to manipulate its financial statements. In this study, data from 2016-2017 financial reports were utilized that correspond to 105 companies, excluding banks, non-banking financial institutions, insurance companies, and mutual funds listed at the Dhaka Stock Exchange (DSE) and the likelihood of accounting manipulation was quantified applying Beneish M-score model. It revealed that the maximum M-score was 7.06 and the minimum was -8.98, where higher scores indicate increased likelihood of accounting manipulation. Using a cut-off point of -1.78, twenty five companies were found to be suspected of accounting manipulation, while using a cut-off point of -2.22, fifty seven companies were found to be likely manipulator. Later a logistic model was developed to relate the likelihood of accounting manipulation to several company specific variables that were not explicitly considered in the Beneish M-score model. The findings are likely to benefit analysis of profiles of companies prone to accounting manipulation and thus could contribute to better corporate governance practices in emerging economies such as Bangladesh.
Open Access
HRM practices and employee engagement: Differential impact of gender among banking sector employees, Bangladesh
(North South University, 2021-06) Dr. Alima Aktar; Abdul Hannan Chowdhury
The core objective of this empirical study is to identify the determinants of employee engagement. This research also explores moderating role of gender on the linkage of HRM practices with employee engagement. Respondents of this study include 383 banking employees working in Dhaka city who participated in fulfilling the survey questionnaire and tests using the partial least squares approach. Findings of the structural path model reveal that HRM practices are statistically significant and positive towards employee engagement. Further, it is also found that the relationship is positive and more robust for male workers compared to female counterparts. Results highlight that HRM practices play a crucial role in fostering banking employees' engagement towards their work. Moreover, it also suggests that different policies are essentials to be employed by organizations to facilitate the males and females. The study further explores the moderating role of gender on HRM practices-employee engagement link particularly within developing context (namely Bangladesh) is considered a crucial effort in the present literature.
Open Access
Market Concentration Scenario in Financial Sector of Bangladesh
(North South University, 2020-12) Shirin Sharmin; Mohammad Arman; Abdul Hannan Chowdhury
The Herfindahl–Hirschman Index (HHI) is one of the most commonly used measures to assess market concentration in industries and an increase in the value of the index is interpreted as an indicator of reduced level of competition. Measuring the level of competitiveness in an industry should help the decision makers and regulators formulate policies to facilitate proper growth of the industry. In this study, popular measures such as Herfindahl-Hirschman Index (HHI), 3-firm concentration ratio, and entropy concentration index were measured using market capitalization data of companies across different financial sectors such as banks, non-banking financial institutions (NBFI), insurance companies – life and general, and mutual funds. A total of about 140 companies in financial sector listed at the Dhaka Stock Exchange (DSE) were considered in this study and daily trading data from last ten years starting from January 2009 were analyzed. The NBFI, life insurance companies, and asset managers of mutual funds were found to be operating in highly concentrated market that offers relatively less competitiveness. On the other hand, industries such as banks and general insurance companies were found to have relatively less market concentration that fosters high competitiveness.
Open Access
Marketing on Social Media Advertisements on Facebook: Multiple Case Studies in a Developing Country
(North South University, 2020-12) Bhasker Mukerji; Mahmud Akhter Shareef; Abdul Hannan Chowdhury
Social Media marketing is growing and has created an excellent avenue for marketers to reach out to consumers. However, the technique, strategy, and appeal of social media marketing are quite different from traditional promotional marketing. This study has investigated consumers’ attitudinal behavior toward social media marketing through three brief case studies.
Open Access
PATHAO: A Tech Start-Up That Shook Bangladesh
(North South University, 2020-12) Omar Nasif Abdullah; Faysal Ahmed Likhon; Ashraf Ali; Parvez Ishmam Ishtiaque; Abdul Hannan Chowdhury
“Design-reality gaps” had been a topic of discussion for very long among the tech enthusiasts and academics. The concept entails the challenges of using Information Technology to provide solutions for the emerging markets. While the technological advancements have brought tremendous benefits to the high-income consumers in developed countries; developing countries have been looking for innovative models to deal with their numerous social and infrastructural problems. The gap is therefore in designing solutions that fit into developing world reality. “Pathao”, one of the fastest growing ride hailing services from South East Asia seemingly found the sweet spot. Over the past few years, it has grown from a small startup to an organization that is currently valued at approximately $100 Million USD. Ascending from a parcel delivery service, it escalated to a ride-sharing business and has brought a major revamp in the lifestyle, as well as the economy of Bangladesh, Asia’s emerging tiger.Dhaka, country’s capital city had been dealing with dismal traffic system that eats up 3.2 million working hours per day with significant contribution to air pollution. But, Pathao has brought a stride of change to this by revolutionizing the use of motor bikes. This article investigates how Pathao’s smart and proactive business strategy has helped them fight against international powerhouses like Uber, and successfully contributed to the solution of public transport problem in Bangladesh.
Open Access
Political Business Strategies: The Case of Bangladesh
(North South University, 2021-06) Dr. Muslima Zahan; Abdul Hannan Chowdhury
Political business is termed as the businesses developed by or develop politician. Business owners want political support for achieving higher profitability with power exercise and incumbent politician (Members of Parliament) want huge amount of money backed by big entrepreneur. This study explores that political business strategy in Bangladesh is focused on profit maximization (54%); sustainable growth (11%), diversification (11%) and power exercise (9%). Likewise, the political strategy of businessmen-politician is on social welfare (57%), self-actualization (19%), power gain (13%) and economic gain (8%). This project also reveals their preferred business sectors as Apparel (24%), Banking & Insurance (18%), Real estate 15% and Media & Communication 12%. Likewise, their preferred wealth are Bond, LC & Share (38%), Cash (30%), Deposits in Banks & Financial Institutions (23%), and Gold and Jewelries 6%. This strategic investigation develops a diamond model on this political business strategy including wealth and sectors.
Open Access
The Relationship between Open Innovation and Innovation Persistence: A Contingency Framework
(North South University, 2021-06) Dr. Md Shahedul Alam; Dr. Rod B. McNaughtonb; Abdul Hannan Chowdhury
Managers face alternatives in sourcing intellectual property and new ideas to fuel innovation. The traditional focus on in-house research is giving way to open innovation in which firms depend on external sources for technologies to use in new products and services. This article introduces a framework that identifies generic innovation pathways, how choices in one period influence later options, and likely outcomes in terms of creating innovation persistence. R&D managers will appreciate the framework as a tool that aids decision-making. The framework provides scholars with a foundation to guide future empirical research on the links between innovation form and outcome
Open Access
Understanding digital divide in online class experiences during Covid-19 lockdown in Bangladesh
(North South University, 2021-06) Asad Karim Khan Priyo; Ummaha Hazra; Abdul Hannan Chowdhury
This paper explores students’ online class experiences during Covid-19 pandemic in Bangladesh. This has been an unprecedented situation and many educational institutions find it very difficult to balance the need to continue the courses with the uncertainties and mental stress faced by the students using digital platforms, mostly untested for in different contexts. To understand the online class experiences in a novel situation, we conduct an online survey of 204 top-tier private university students in Bangladesh. We find that students make logical choice between two types of online classes – live/ real-time and recorded video lectures. We observe income and gender based digital divide in how students engage with these online classes during a crisis. We find that recorded video lectures have the potential to reduce many of the problems students face during online classes by addressing digital divide to a large extent. We recommend instructors provide video recordings and other materials regularly even if they conduct live/ real-time online classes and consider novel yet empathetic approach towards learning.

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Browsing North South University Journals by Author "Abdul Hannan Chowdhury"

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