Vol 11 -1

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Browsing Vol 11 -1 by Author "Bhasker Mukerji"

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    Open Access
    Marketing on Social Media Advertisements on Facebook: Multiple Case Studies in a Developing Country
    (North South University, 2020-12) Bhasker Mukerji; Mahmud Akhter Shareef; Abdul Hannan Chowdhury
    Social Media marketing is growing and has created an excellent avenue for marketers to reach out to consumers. However, the technique, strategy, and appeal of social media marketing are quite different from traditional promotional marketing. This study has investigated consumers’ attitudinal behavior toward social media marketing through three brief case studies.