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- ItemOpen AccessPATHAO: A Tech Start-Up That Shook Bangladesh(North South University, 2020-12) Omar Nasif Abdullah; Faysal Ahmed Likhon; Ashraf Ali; Parvez Ishmam Ishtiaque; Abdul Hannan Chowdhury“Design-reality gaps” had been a topic of discussion for very long among the tech enthusiasts and academics. The concept entails the challenges of using Information Technology to provide solutions for the emerging markets. While the technological advancements have brought tremendous benefits to the high-income consumers in developed countries; developing countries have been looking for innovative models to deal with their numerous social and infrastructural problems. The gap is therefore in designing solutions that fit into developing world reality. “Pathao”, one of the fastest growing ride hailing services from South East Asia seemingly found the sweet spot. Over the past few years, it has grown from a small startup to an organization that is currently valued at approximately $100 Million USD. Ascending from a parcel delivery service, it escalated to a ride-sharing business and has brought a major revamp in the lifestyle, as well as the economy of Bangladesh, Asia’s emerging tiger.Dhaka, country’s capital city had been dealing with dismal traffic system that eats up 3.2 million working hours per day with significant contribution to air pollution. But, Pathao has brought a stride of change to this by revolutionizing the use of motor bikes. This article investigates how Pathao’s smart and proactive business strategy has helped them fight against international powerhouses like Uber, and successfully contributed to the solution of public transport problem in Bangladesh.
- ItemOpen AccessAcceptance of Video Streaming Services in Bangladesh: An Empirical Study(North South University, 2020-12) Faiz Ibne Hossain; Shafquat Rafiul Alam; Mahtab Muntazeri; Abdul Hannan ChowdhuryStreaming video content, using the internet, has been a booming industry globally, and its reach has extended to the Bangladeshi market as well. Previous studies show that online entertainment media piracy has been a significant thing in the local market, but the same cannot be said about the streaming platform. Thus, in order to get an insight into the usage of such services, the paper will choose to explore the acceptability and adoption of streaming services through the Technology Acceptance Model (TAM). Further, to better understand streaming service use, the current study examines the relationship between all the factors of TAM through Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM).
- ItemOpen AccessMarket Concentration Scenario in Financial Sector of Bangladesh(North South University, 2020-12) Shirin Sharmin; Mohammad Arman; Abdul Hannan ChowdhuryThe Herfindahl–Hirschman Index (HHI) is one of the most commonly used measures to assess market concentration in industries and an increase in the value of the index is interpreted as an indicator of reduced level of competition. Measuring the level of competitiveness in an industry should help the decision makers and regulators formulate policies to facilitate proper growth of the industry. In this study, popular measures such as Herfindahl-Hirschman Index (HHI), 3-firm concentration ratio, and entropy concentration index were measured using market capitalization data of companies across different financial sectors such as banks, non-banking financial institutions (NBFI), insurance companies – life and general, and mutual funds. A total of about 140 companies in financial sector listed at the Dhaka Stock Exchange (DSE) were considered in this study and daily trading data from last ten years starting from January 2009 were analyzed. The NBFI, life insurance companies, and asset managers of mutual funds were found to be operating in highly concentrated market that offers relatively less competitiveness. On the other hand, industries such as banks and general insurance companies were found to have relatively less market concentration that fosters high competitiveness.
- ItemOpen AccessMarketing on Social Media Advertisements on Facebook: Multiple Case Studies in a Developing Country(North South University, 2020-12) Bhasker Mukerji; Mahmud Akhter Shareef; Abdul Hannan ChowdhurySocial Media marketing is growing and has created an excellent avenue for marketers to reach out to consumers. However, the technique, strategy, and appeal of social media marketing are quite different from traditional promotional marketing. This study has investigated consumers’ attitudinal behavior toward social media marketing through three brief case studies.
- ItemOpen AccessConstructing and Validating Scale of Consumer Switching Behavior(North South University, 2020-12) Farhana Habib Zinnia; Abdel Mubdiu Ibne Mokter; Mohammad Tayeenul Hoque; Kifayat Nahiyan Rafi; Abdul Hannan ChowdhuryThis research aims to validate the scale of consumer switching behavior in regards to service industries (e.g. restaurants, banks and telecommunication).The researchers tested the data from the survey of the consumers of different service industries in Bangladesh and also applied exploratory factor analysis that measured the KMO value, communalities value, Eigenvalue, and the rotated component matrix values to justify the number of items under each construct to be retained. Thelimited sample size and focus in only service sector may affect the development of scale. The scale can be developed for other sectors too. Managers of service sector can use this scale to understand consumers switching behavior and take marketing strategies to improve their service quality accordingly.