Vol 08-1

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https://repository.northsouth.edu/handle/123456789/65

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Browsing Vol 08-1 by Author "Mahafuz Mannan"

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    Antecedents of Customer Satisfaction Towards Shopping Malls: From the Perspective of Less Developed Countries
    (North South University, 2017-12) Mahafuz Mannan; Riasat Muhammad Amir; Ehfaz Nowman; Mohammad Baktiar Rana; Mohammad Mahboob Rahman
    The purpose of this study is to identify and develop measurement scales for antecedents of customer satisfaction towards shopping mall for less developed countries taking Bangladesh as a unit of analysis. This study also established three important outcomes of customer satisfaction - patronage intentions, word of mouth and trust - in that respect to strengthening existing literature on these relationships. The antecedents and items of their corresponding constructs were identified with the help of an expert panel and extensive literature review. The proposed model was tested using PLS-SEM with a sample size of 400 respondents collect from eight shopping malls around Dhaka city, Bangladesh. Identified antecedents of customer satisfaction towards shopping malls are convenience, atmosphere, security, food facilities and shop variety, and they were found to have significant positive effects customer satisfaction. Customer satisfaction was found to have significant positive effects on patronage intentions, word of mouth and trust. This research aims to contribute to the scarcity of research regarding shopping malls in perspective of less developed countries. The developed scales of antecedents of customer satisfaction were formative, which regards to shopping malls is a pioneer.
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    Open Access
    Managing Change in Projects: A Case Study on Bangladesh
    (North South University, 2017-12) Md. Fazla Mohiuddin; Mahafuz Mannan; Iftekhar Amin Chowdhury; Mohammad Mahboob Rahman
    Abstract: Project management is a rapidly growing focus discipline with most businesses and organizations and understanding project management as a field of study encompasses large area to cover. Both primary and secondary sources were used to get a comprehensive view of how project organizations run in real life and how many types of projects are run by today's organizations. We chose 'Social Marketing Company (SMC), Bangladesh as the subject of our case study and conducted an extensive interview with the project manager to understand the optimal way of operating and managing projects in a dynamic business environment. After analysis the whole issue, we concluded that SMC is successfully achieving its goal and objective in this area. However, some unexpected obstacles do and will always come at the beginning of the project or even in the lifespan of a project but with proper decisions and planning that can be dealt successfully. The project managers just need to pay more attention to ensure effective communication with stakeholders, monitor the measurement of changes, learn from previous experience, change management plans as per requirement and negotiate if needed while doing a project in the future.