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- ItemOpen AccessConstructing Perceived Intention to Use Smart Phones at Bonom of the Pyramid (BOP) Market(North South University, 2017-12) Mahmud Habib Zaman; Zarjina Tarana Khalil; Muhammad Sabbir Rahman; Sheikh Morshed Jahan; Mohammad Mahboob RahmanThis research investigates the factors contributing to the perceived intention to use smart phones by customers at the Bottom of the pyramid (BOP) market. Although proliferation literature exists on mobile adoption, studies centered at the BOP market are limited. The scales i f this study were adapted from previous research, namely, Technology Acceptance model (TAM). To identifr and prioritize factors affecting perceived intention to use smart phones, a sample size of 100 respondents 09-om the BOP segment) participated in this study; exploratory factor analysis (EM) was later conducted. The results of this study confirms that BOP consumers' intention(s) to use smart phones is positive and significantly associated with attitude to use smart phones. The Findings of this study may contribute to phone manufacturers and other indusby players (i.e. Telecom Companies) to devise strategies (i.e. communication) and target this potentially vast, yet untapped market.
- ItemOpen AccessManaging Change in Projects: A Case Study on Bangladesh(North South University, 2017-12) Md. Fazla Mohiuddin; Mahafuz Mannan; Iftekhar Amin Chowdhury; Mohammad Mahboob RahmanAbstract: Project management is a rapidly growing focus discipline with most businesses and organizations and understanding project management as a field of study encompasses large area to cover. Both primary and secondary sources were used to get a comprehensive view of how project organizations run in real life and how many types of projects are run by today's organizations. We chose 'Social Marketing Company (SMC), Bangladesh as the subject of our case study and conducted an extensive interview with the project manager to understand the optimal way of operating and managing projects in a dynamic business environment. After analysis the whole issue, we concluded that SMC is successfully achieving its goal and objective in this area. However, some unexpected obstacles do and will always come at the beginning of the project or even in the lifespan of a project but with proper decisions and planning that can be dealt successfully. The project managers just need to pay more attention to ensure effective communication with stakeholders, monitor the measurement of changes, learn from previous experience, change management plans as per requirement and negotiate if needed while doing a project in the future.
- ItemOpen AccessAntecedents of Customer Satisfaction Towards Shopping Malls: From the Perspective of Less Developed Countries(North South University, 2017-12) Mahafuz Mannan; Riasat Muhammad Amir; Ehfaz Nowman; Mohammad Baktiar Rana; Mohammad Mahboob RahmanThe purpose of this study is to identify and develop measurement scales for antecedents of customer satisfaction towards shopping mall for less developed countries taking Bangladesh as a unit of analysis. This study also established three important outcomes of customer satisfaction - patronage intentions, word of mouth and trust - in that respect to strengthening existing literature on these relationships. The antecedents and items of their corresponding constructs were identified with the help of an expert panel and extensive literature review. The proposed model was tested using PLS-SEM with a sample size of 400 respondents collect from eight shopping malls around Dhaka city, Bangladesh. Identified antecedents of customer satisfaction towards shopping malls are convenience, atmosphere, security, food facilities and shop variety, and they were found to have significant positive effects customer satisfaction. Customer satisfaction was found to have significant positive effects on patronage intentions, word of mouth and trust. This research aims to contribute to the scarcity of research regarding shopping malls in perspective of less developed countries. The developed scales of antecedents of customer satisfaction were formative, which regards to shopping malls is a pioneer.
- ItemOpen AccessFactors Influencing the Usage of 30 Mobile Services: An Empirical Study on Bangladeshi Young Citizens(North South University, 2017-12) Md. Afnan Hossain; Rashedul Hasan; Md. Golam Kibria; Md. Fahami Ahsan Mazmum; Mohammad Mahboob RahmanThe purpose of this research is to explain the critical factors that are influencing the usage of 3G mobile services among the young citizens of Bangladesh. This study applied cross-sectional research design where the researchers used survey questionnaires for data collection. A total of 200 responses were collected from students of Bangladesh higher learning institutions. The data was analyzed through exploratory factor analysis (EM) and regression. The results indicated two constructs (perceived usefulness and perceived ease of use) of technology acceptance model (TAM) along with personal innovativeness have positive and significant effect whereas perceived price has a negative impact and image factors failed to prove any significance on 3G mobile service usage intentions of young citizens. The repercussion originated from this study will help the policymakers of the mobile service operators to provide better service and to make this young consumer group more satisfied.
- ItemOpen AccessA Theoretical Model of Political Marketing Mix in Developing Countries: Case of Bangladesh(North South University, 2017-12) Tamgid Ahmed Chowdhury; Shahneela Naheed; Mohammad Mahboob RahmanThis paper as a pioneer attempt offers indicators of the political marketing mix for developing countries. In order to identify influential political marketing mix components, 2357 primary data were collected from general voters through a survey. The paper offers 43 important indicators of the political mix, grouped under eight dimensions namely product, party, price, place, promotion, persuasion, people, and physical evidence. Based on the findings of the quantitative study, a number of recommendations have been made which can be useful to political parties, candidates, and political marketing consultants.