Vol 08-1
Permanent URI for this collection
Browse
Browsing Vol 08-1 by Author "Shahneela Naheed"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
- ItemOpen AccessA Theoretical Model of Political Marketing Mix in Developing Countries: Case of Bangladesh(North South University, 2017-12) Tamgid Ahmed Chowdhury; Shahneela Naheed; Mohammad Mahboob RahmanThis paper as a pioneer attempt offers indicators of the political marketing mix for developing countries. In order to identify influential political marketing mix components, 2357 primary data were collected from general voters through a survey. The paper offers 43 important indicators of the political mix, grouped under eight dimensions namely product, party, price, place, promotion, persuasion, people, and physical evidence. Based on the findings of the quantitative study, a number of recommendations have been made which can be useful to political parties, candidates, and political marketing consultants.