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- ItemOpen AccessIntegration of Generic Skills in Teaching Curriculum: A Way to Enhance Students Learning(North South University, 2020-06) Dr. Mohammad Istiaq Azim; Dr. Samina Rahman; Jashim Uddin AhmedThis paper focuses on the integration of generic skills in a course as part of curriculum improvements that increase student learning. Generic skills enable students to become work-ready and have career success. Previously, university educators were commonly emphasising the acquisition of ‘technical knowledge’ with the belief that generic skills will be developed in the workplace. However, these days, employers expect to recruit graduates who possess a reasonable degree of generic skills. By using action research method, this paper reports on how real-world examples were adopted and successfully incorporated in the auditing course. An action research methodology is commonly used by academics to improve their curriculum and practice. Different teaching activities have engaged students effectively in learning various aspects of the course. The implementation was evaluated by drawing on student feedback, combined with Lecturers reflections on the process. Students enjoyed this way of learning and appeared to be excited when they presented their work to their peers in class. Lecturers also observed that students were more engaged in classroom discussion and debates under this learning approach. The process of curriculum development discussed in this paper would benefit wider business educators
- ItemOpen AccessEffect of Human Resource Investment on the Financial Performance of Publicly Listed Banks in Bangladesh -(North South University, 2020-06) Rubaiya Nadia Huda; Rifat Iqbal; Quazi Tafsirul Islam; Jashim Uddin AhmedHuman Resource (HR) Accounting is a well-known concept, as indicated in several past studies, which demonstrates the study of investments made on different HR components and attempts to make sense of those expenses in the age of evidence-based management. In this study, we have tried to identify and establish a relationship between Human Resource investment and the company’s financial performance. The study focuses on the impact of Human Resource investment on the financial performance of banks in Bangladesh. This research is carried out using secondary data from the financial statements of listed banks under the Dhaka Stock Exchange (DSE). Financial information of all thirty publicly listed banks under the Dhaka Stock Exchange (DSE) are collected for a period of five years from 2013 to 2017. For this study, we use HR expense as a measure of the human resource investment and analyze the relationship between HR expense and bank’s financial performance. It has been carried out by taking into account a variety of industry factors and bank-specific variables. Regression analysis is used to test the hypothesis developed for the study. Results indicate a positive relationship between Human resource investment and the bank’s financial performance.
- ItemOpen AccessImpact of Indian Drama Serials on Bangladeshi Consumers’ Purchase Intention and Behavior for Indian Fashion Products(North South University, 2020-06) Israt Jahan Linda; Qudrat-E-Elahi Asif; Jashim Uddin AhmedSatellite television channels have been a major source of entertainment globally for the audience for decades now and the drama serials shown on these channels have played a significant role in connecting consumers from different parts of the world and create purchase intention for consuming products and services from other cultures through the process of acculturation. Researches indicate that global consumers nowadays are becoming increasingly culturally heterogeneous. While there have been many researches on the various agents of cultural change, a little has been covered on the role of drama serials in affecting the purchase intention by consumers. This study goes through a self-administered survey in Dhaka, Bangladesh to collect data from a sample size of 250 respondents using the concept of Theory of Planned behavior regarding how the exposure to Indian drama serials impact their purchase intention for fashion products. The findings from this research add value to the existing knowledge about the significance of television drama serials as a driver of acculturation process and consumption choice and how the marketers can use this information to come up with better marketing strategies.
- ItemOpen AccessHow Do Bangladeshi Investors Take Decisions? An Ethnographic Decision Tree Model of Stock Selection(North South University, 2020-06) Ashiqul Haq Chowdhury; Asad Karim Khan Priyo; Jashim Uddin AhmedThe study explores the decision making process of Bangladeshi stock market investors. We interview 31 investors currently holding stock portfolio in the Dhaka Stock Exchange (DSE) to understand their choices and decision making process. Based on the findings, we develop an Ethnographic Decision Tree Model (EDTM) of Stock Selection. We find that a stock usually comes to an investor’s attention through news/ rumors or suggestions received from family/ friends/ broker or on the basis of past experience. Information use often depends on trust and the necessity to act on it immediately. In an active search process, ‘filter’ criteria are used to reduce the choice set of stocks for further evaluation. The nature of evaluation depends on whether investors look to invest for the long or the short term. Finally, stock selection depends on whether investors perceive the stock to be undervalued and whether the stock fits her/ his investment strategy. We also find that collective intelligence affects an individual’s investment decision and trustworthiness of the information source is a key factor in determining her/ his investment behavior.
- ItemOpen AccessPerformance Evaluation of US Mutual Funds – a look at ‘Growth Funds’, ‘Growth and Income Funds’ and ‘Income Funds’ -(North South University, 2020-06) Shahran Abu Sayeed; Jashim Uddin AhmedThis study evaluates the performances of domestic equity mutual funds in the US. Three performance measurement models act as tools in measuring the performances. Using monthly data from January 1993 to December 2012, it is found that funds, on average, underperform the benchmark across the entire period. Moreover, it is also shown that amongst the three style categories of funds, ‘Growth Funds’ report the lowest average abnormal performance as compared to ‘Growth and Income Funds’ and ‘Income Funds’.