Acceptance of Video Streaming Services in Bangladesh: An Empirical Study

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creativework.keywordsTechnology Acceptance Model, Video Streaming Services, Video-On-Demand, VOD, Over The Top, OTT, TAM, TPB, Consumer Behavior
dc.contributor.authorFaiz Ibne Hossain
dc.contributor.authorShafquat Rafiul Alam
dc.contributor.authorMahtab Muntazeri
dc.contributor.editorAbdul Hannan Chowdhury
dc.date.accessioned2024-01-17
dc.date.accessioned2024-01-17T09:32:25Z
dc.date.available2024-01-17T09:32:25Z
dc.date.issued2020-12
dc.description.abstractStreaming video content, using the internet, has been a booming industry globally, and its reach has extended to the Bangladeshi market as well. Previous studies show that online entertainment media piracy has been a significant thing in the local market, but the same cannot be said about the streaming platform. Thus, in order to get an insight into the usage of such services, the paper will choose to explore the acceptability and adoption of streaming services through the Technology Acceptance Model (TAM). Further, to better understand streaming service use, the current study examines the relationship between all the factors of TAM through Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM).
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/347
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleAcceptance of Video Streaming Services in Bangladesh: An Empirical Study
dc.typeArticle
oaire.citation.endPage50
oaire.citation.issue1
oaire.citation.startPage38
oaire.citation.titleNorth South Business Review
oaire.citation.volume11
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