A Theoretical Model of Political Marketing Mix in Developing Countries: Case of Bangladesh

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creativework.keywordsPolitical marketing, marketing mix, voters, developing country, Bangladesh
dc.contributor.authorTamgid Ahmed Chowdhury
dc.contributor.authorShahneela Naheed
dc.contributor.editorMohammad Mahboob Rahman
dc.date.accessioned2024-01-24
dc.date.accessioned2024-01-24T06:03:49Z
dc.date.available2024-01-24T06:03:49Z
dc.date.issued2017-12
dc.description.abstractThis paper as a pioneer attempt offers indicators of the political marketing mix for developing countries. In order to identify influential political marketing mix components, 2357 primary data were collected from general voters through a survey. The paper offers 43 important indicators of the political mix, grouped under eight dimensions namely product, party, price, place, promotion, persuasion, people, and physical evidence. Based on the findings of the quantitative study, a number of recommendations have been made which can be useful to political parties, candidates, and political marketing consultants.
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/397
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleA Theoretical Model of Political Marketing Mix in Developing Countries: Case of Bangladesh
dc.typeArticle
oaire.citation.endPage72
oaire.citation.issue1
oaire.citation.startPage52
oaire.citation.titleNorth South Business Review
oaire.citation.volume08
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