Marketing on Social Media Advertisements on Facebook: Multiple Case Studies in a Developing Country

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creativework.keywordsSocial media marketing, Viral marketing, Advertisement, Promotional marketing, Digital marketing, Consumer behavior, Attitude
dc.contributor.authorBhasker Mukerji
dc.contributor.authorMahmud Akhter Shareef
dc.contributor.editorAbdul Hannan Chowdhury
dc.date.accessioned2024-01-17
dc.date.accessioned2024-01-17T08:22:30Z
dc.date.available2024-01-17T08:22:30Z
dc.date.issued2020-12
dc.description.abstractSocial Media marketing is growing and has created an excellent avenue for marketers to reach out to consumers. However, the technique, strategy, and appeal of social media marketing are quite different from traditional promotional marketing. This study has investigated consumers’ attitudinal behavior toward social media marketing through three brief case studies.
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/340
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleMarketing on Social Media Advertisements on Facebook: Multiple Case Studies in a Developing Country
dc.typeArticle
oaire.citation.endPage10
oaire.citation.issue1
oaire.citation.startPage7
oaire.citation.titleNorth South Business Review
oaire.citation.volume11
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