Constructing and Validating Scale of Consumer Switching Behavior

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creativework.keywordsScale Validity, Reliability, Consumer switching behavior, Service industry
dc.contributor.authorFarhana Habib Zinnia
dc.contributor.authorAbdel Mubdiu Ibne Mokter
dc.contributor.authorMohammad Tayeenul Hoque
dc.contributor.authorKifayat Nahiyan Rafi
dc.contributor.editorAbdul Hannan Chowdhury
dc.date.accessioned2024-01-17
dc.date.accessioned2024-01-17T09:45:50Z
dc.date.available2024-01-17T09:45:50Z
dc.date.issued2020-12
dc.description.abstractThis research aims to validate the scale of consumer switching behavior in regards to service industries (e.g. restaurants, banks and telecommunication).The researchers tested the data from the survey of the consumers of different service industries in Bangladesh and also applied exploratory factor analysis that measured the KMO value, communalities value, Eigenvalue, and the rotated component matrix values to justify the number of items under each construct to be retained. Thelimited sample size and focus in only service sector may affect the development of scale. The scale can be developed for other sectors too. Managers of service sector can use this scale to understand consumers switching behavior and take marketing strategies to improve their service quality accordingly.
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/349
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleConstructing and Validating Scale of Consumer Switching Behavior
dc.typeArticle
oaire.citation.endPage64
oaire.citation.issue1
oaire.citation.startPage51
oaire.citation.titleNorth South Business Review
oaire.citation.volume11
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