Factors Influencing the Usage of 30 Mobile Services: An Empirical Study on Bangladeshi Young Citizens

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creativework.keywords3G technology, TAM, User acceptance, Personal innovativeness, Perceived price, Image, Higher learning institution, Young citizen, Bangladesh.
dc.contributor.authorMd. Afnan Hossain
dc.contributor.authorRashedul Hasan
dc.contributor.authorMd. Golam Kibria
dc.contributor.authorMd. Fahami Ahsan Mazmum
dc.contributor.editorMohammad Mahboob Rahman
dc.date.accessioned2024-01-24
dc.date.accessioned2024-01-24T05:27:49Z
dc.date.available2024-01-24T05:27:49Z
dc.date.issued2017-12
dc.description.abstractThe purpose of this research is to explain the critical factors that are influencing the usage of 3G mobile services among the young citizens of Bangladesh. This study applied cross-sectional research design where the researchers used survey questionnaires for data collection. A total of 200 responses were collected from students of Bangladesh higher learning institutions. The data was analyzed through exploratory factor analysis (EM) and regression. The results indicated two constructs (perceived usefulness and perceived ease of use) of technology acceptance model (TAM) along with personal innovativeness have positive and significant effect whereas perceived price has a negative impact and image factors failed to prove any significance on 3G mobile service usage intentions of young citizens. The repercussion originated from this study will help the policymakers of the mobile service operators to provide better service and to make this young consumer group more satisfied.
dc.identifier.doihttps://doi.org/10.47126/J.NSBR.1991-4938
dc.identifier.issn1991-4938
dc.identifier.urihttps://repository.northsouth.edu/handle/123456789/394
dc.language.isoen
dc.publisherNorth South University
dc.rights©School of Business and Economics, North South University
dc.titleFactors Influencing the Usage of 30 Mobile Services: An Empirical Study on Bangladeshi Young Citizens
dc.typeArticle
oaire.citation.endPage28
oaire.citation.issue1
oaire.citation.startPage16
oaire.citation.titleNorth South Business Review
oaire.citation.volume08
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