Vol 12 - 1


Hope you are staying safe in the post Covid-19 era. NSBR is registered under Cross Ref. We have also applied for Scopus registration. Please use our DOI number for any future reference.

DOI Number: https://doi.org/10.47126/J.NSBR.1991-4938

The central focus of this issue is to address multidisciplinary problems and strategic policies during the current critical condition. This issue contains six scholarly studies which are precisely focused on different issues of policy and development, technology and innovation, human resource management, and marketing. Integrating these theoretical and application-based concepts, this issue ultimately presents a comprehensive view of advanced research and a new trend of business development in multidisciplinary areas.

It is our earnest hope that the readers will enjoy reading this issue as much as we did during our review of the papers for NSBR.

Mahmud Akhter Shareef, PhD Managing Editor NSBR


Recent Submissions

Now showing 1 - 5 of 6
  • Item
    Open Access
    A Study of HRM Practices in the Apparel Industry in Bangladesh: A Social Perspective
    (North South University, 2021-12) Muzdalifa Anzum; Helal Ahammad
    The article examined the current HRM practices in the manufacturing industry in Bangladesh, most prominently in the apparel sector which is the most important booster of economic growth for the country. Unfortunately, research has shown that the industry has observed lack of leadership and managerial proficiency which has led to various devastating accidents and fierce labour protests. The study was able to scrutinize the gap and some future managerial implications based on analysis of information from different scholarly resources. The entire article was constructed and analysed from a social perspective to pinpoint the under covered societal issues which leads to different other problems in countries like Bangladesh where the societal structure is the base for most of the management practices locally. The Government and many international organizations like IMF, World Bank have lent hand and given immense support to the industry, but the development path is still hindered. Since most of the researches earlier conducted research on the health and safety issues in this industry and general HRM practices, this paper will allow readers to further perceive the concerned issues from societal viewpoint in terms of leadership and management from the very core that has allowed spread of all other branches of complications and unrest. The findings of this paper have indicated that there is no standard HRM structure practiced in factories and the core issue is the absent role of efficient leaders and motivating executives.
  • Item
    Open Access
    Men in a Matrilineal Society: Construction of Masculinity Among Garo Men in Bangladesh
    (North South University, 2021-12) Naveed Ferdous; Subah Samara; Helal Ahammad
    To analyse the social dynamics between men and women in a society, it is very important to understand masculinity and precisely how masculinity is constructed. Generally, we have discussed about masculinity from the lens of a patriarchal society. However, this paper, with support of the relevant theories, aspires to understand the masculinity from the perspective of a matrilineal society. It endeavours to examine how construction of masculinity is being shaped up and influenced in a matrilineal society – the psycho-social construction of men living in a matrilineal society. It then emphasizes how the social norms and practices, including interaction with some factors shape up the masculinity construction of a man.
  • Item
    Open Access
    Sustainable Green Marketing: Increasing Awareness of Recyclable Items
    (North South University, 2021-12) Mehe Zebunnesa Rahman; Farhana Ferdousi; Shabnin Rahman Shorna; Tanya Ahmed Chowdhury; Helal Ahammad
    Managing waste has become a crucial issue in Bangladesh, especially at the advent of COVID 19 Pandemic. In Dhaka alone, approximately 6500 metric tons of waste are produced every day, with only 40% of this waste is correctly disposed of and managed. Bangladesh is aspiring to become a middle-income country within a few years, and waste management plays a vital role in ensuring that happens. The main objectives of this paper are to understand the nature of recyclable materials, the demand for these materials in the local market, business trends, and how to maintain sustainable economic growth through business. It also outlines the contribution of the informal recycling sector to the national economy and provides some policy recommendations regarding this sector. The study is aimed to assess recyclable eco-friendly product producers and build a green platform to combat global warming. This paper examined a method aligned with business principles that investigated whether this method would be effective and plausible in empowering those who are currently involved in waste management, and encouraging them to recycle and produce eco-friendly products, simultaneously encouraging sustainable development in the community, while also letting them earn a decent livelihood. This study utilized primary data through a questionnaire survey on 450 workers living in Bangladesh. The sample collections followed a purposive random sampling. The two latent exogenous constructs, namely training of recyclable items collections and attitude towards green marketing, are significant variables to achieve sustainable livelihood vis-à-vis economic growth.
  • Item
    Open Access
    The Impacts of COVID on Mental Wellbeing: An Empirical Study on Students at Tertiary Level of Bangladesh
    (North South University, 2021-12) Ireen Akhter; Ahmed Pasha; Tanzila Mahmud; Helal Ahammad
    The aim of this paper is to find out the mental status of the final year Business School students who have started exploring the job market, when the overall state of mental wellbeing of the students all over the world has been deteriorating due to the massive impacts of COVID-19 pandemic. To collect data Standard Google form and to measure mental status of the respondents the 14-items Warwick-Edinburgh Mental Well-being Scale (WEMWBS) were used. A left skewed distribution of WEMWBS score indicated poor mental states of the students in general. The overall females’ score is less than males’ score, which can be attributed to our patriarchal culture. Nonetheless, with the Spearman’s Rank Correlation test, it is seen that many of the variables are strongly correlated with each other. The result of this paper may direct the corporate policy makers to develop some policies for this target audience.
  • Item
    Open Access
    Dynamics of Customers' Online Medicine Purchase Intention
    (North South University, 2021-12) Sumaiya Farhana Sumi; Mohammed Abdul Mumin Evan; Rashedul Hasan; Md Afnan Hussain; Muhammad Sabbir Rahman; Helal Ahammad
    The outbreak of COVID-19 and the availability of online buying sites encouraged people to order products staying from home. It has been observed that people even buy their medicine online by uploading their prescriptions. Despite the importance of online medicine purchase, scant attention is given to investigate the factors motivating customers to use such advancement. As a result, drawing on the technology acceptance model (TAM) and other contemporary literature directions, the study identifies four factors that might influence customers' online medicine purchase intention. Consequently, data were collected from 160 respondents for empirical investigation. Using PLS-SEM, the data analysis reveals that perceived usefulness, ease of use, and security issues play a vital role while customers intend to order medicine through online platforms. The factor of website layout design does not produce any significant effect. The study contributes by extending TAM theory and addressing the gap by advancing the business and management information system literature in the aspect of online medicine purchase intention. Practically managers of firms will likely be able to engage more customers in online platforms advancing such factors. The study of online medicine purchase intention is novel during the COVID-19 pandemic in a specific country context.
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